THE FUTURE OF
Image courtesy of Rich Simmonds
Beginning in October 2015, the New Citizenship Project brought together six leading membership organisations in a collaborative inquiry, to explore a future of membership focused primarily on participation in purpose, not transactions and benefits.
In a consumer-focused society, membership has become increasingly transactional. Many organisations struggle with long term engagement, are focused mainly on benefits, and/or don’t make the most of their large membership bases.
We wanted to explore the question “How can we maximise the participation of members in organisations and in the world, by shifting from a consumer to a citizen mindset?” and we invited six organisations to explore the question with us.
Each participant organisation brought their own unique experience of membership to the process. We jointly examined how current membership models can be transcended to create something fit for purpose for a citizen society. We also explored how members can not only become more active within organisations, but also more active in the world around them, advocating and acting with the values they share with the organisation to which they belong.
We jointly published our findings at the launch of our Future of Membership Report on 8th July 2016 at Tate Modern. You can find out more about the process and read the full report at the Future of Membership website.
We are also running a second intake of the Future of Membership Process, likely to run from November 2016 until April 2017. If you are interested in finding out more about this, please contact us.